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What’s the Difference Between Web SEO and Local SEO? (And Why Your Business Needs Both)

Search engine optimization (SEO) is essential for any business trying to grow online. But not all SEO is the same. Web SEO focuses on ranking your website in general search results, while Local SEO is all about showing up in local map packs and “near me” searches. At TAF Solutions, we help you do both—so your business appears where your ideal customers are searching.

🌐 What Is Web SEO?

Web SEO (also known as Organic SEO or On-page SEO) refers to optimizing your website to rank higher in search engines like Google or Bing for non-location-specific keywords.

📈 Examples:

  • “Best CRM tools for small businesses”

  • “How to file an LLC”

  • “Cybersecurity services for startups”

These are broad, competitive keywords that usually lead to national or global traffic. Web SEO focuses on:

  • Technical site performance (page speed, mobile optimization)

  • Keyword optimization in page titles, headers, and content

  • Link building and domain authority

  • Blogging and inbound content

  • Structured schema markup

It’s ideal for:

  • SaaS companies

  • eCommerce businesses

  • Educational platforms

  • National service providers

📍 What Is Local SEO?

Local SEO is focused on helping your business show up in location-based searches and Google Maps results—specifically when someone is looking for a service near them.

📍 Examples:

  • “Dentist near me”

  • “Coffee shop in Sugar Land”

  • “Emergency plumber Richmond TX”

Local SEO includes:

  • Optimizing your Google Business Profile

  • Managing and syncing your business listings (NAP: name, address, phone)

  • Collecting and responding to online reviews

  • Adding location-based keywords to your website

  • Maintaining consistent info across platforms like Yelp, Facebook, Bing, Apple Maps, etc.

It’s ideal for:

  • Brick-and-mortar businesses

  • Service-based professionals (doctors, attorneys, contractors)

  • Multi-location businesses

  • Anyone relying on foot traffic or local lead generation

💡 Why You Need Both

Many businesses mistakenly focus on one and ignore the other. But the truth is: Web SEO and Local SEO work together to give your business full visibility across the customer journey.

🔄 Here’s how they connect:

  • A great website (Web SEO) builds trust and drives traffic

  • A strong local presence (Local SEO) helps you get found by nearby customers

  • Combined, they boost both your online credibility and local conversions

🤝 How TAF Solutions Helps

At TAF Solutions, we build custom strategies that cover both fronts:

🌐 Web SEO Services Include:

  • Keyword research & competitive analysis

  • Optimized content creation (blogs, landing pages, meta tags)

  • Technical site audits and speed optimization

  • Performance tracking and Google Analytics integration

📍 Local SEO Services Include:

  • Google Business Profile optimization

  • Birdeye Listings & Review Management

  • Citation cleanup and listing consistency

  • Local keyword mapping and geotargeting

We also offer integrated packages that combine both efforts for maximum ROI.

✅ The Bottom Line

  • Web SEO = Long-term visibility and traffic

  • Local SEO = Immediate visibility for customers in your area

Want to grow your online presence and dominate local searches?

👉 Let TAF Solutions create a full-stack SEO strategy tailored to your business.

📞 Contact us today to schedule a free consultation.